Digital Results Lab
App & AI Strategy for Small Product Teams
I help you make your existing app easier to use and easier to explain. We look at real user feedback, your product flows, and your competitors, then decide where AI belongs—if at all.
What I help you with
Typical work includes:
Making your main flows easier to follow.
Reducing points where users get stuck or frustrated.
Checking whether the way you present the app matches what it actually does.
Reviewing how AI is used now (if at all) and whether it helps or just adds noise.
Suggesting realistic changes you can ship in the next few sprints.
The focus is not on a “big launch moment”, but on making the current product clearer and kinder to your users.
How I look at your app
User feedback
I look at what people are already saying about your app in public channels, and, if you share it, in your own support data. I’m interested in recurring patterns: what they find helpful, what confuses them, and where they quietly give up.
Hands-on use
I go through the main flows myself—onboarding, first use, core tasks, and any areas you’re worried about. I note where the app feels heavier than it needs to be, or where the next step isn’t obvious.
Context and competitors
I look at how similar tools present themselves and how they handle the same kinds of problems. Not to copy them, but to understand the expectations your users already bring with them.
Coherence of the story
I check whether the product, copy, and pricing still line up with the people you say you’re building for, and with the problem they’re trying to solve in their day.
Where AI may (or may not) help
AI is useful when it removes effort or confusion. It isn’t useful when it adds a second layer of work. We look at these questions together and decide whether AI should be involved at all.
Where AI helps
– Shortens long or fiddly workflows
– Offers sensible defaults or recommendations
– Makes complex input easier to handle
Where AI doesn’t belong
– When it makes things less predictable
– When it adds an extra layer of effort
– When a simpler solution would be clearer
How we work together
How the work is structured
1
App Review & Recommendations (one-off)
You send:
A link to the app (and test access if needed).
Your website or current marketing page.
A short note on your main users and what you’re worried about.
I then:
Go through the research steps above.
Map key issues and opportunities across UX, flows, copy, positioning, and AI.
Send you a written document with findings and recommendations, grouped by impact and effort
We follow this with a call to walk through the document, clarify anything that isn’t clear, and agree what makes sense to tackle first.
2
Short improvement cycle (2–4 weeks)
If you want help turning the review into changes, we focus on one area at a time—for example:
Onboarding
A core flow
A specific AI feature or assistant
During this time I review drafts, flows, and screens, give written feedback, and we meet live to make decisions. The idea is to move something concrete forward, not to keep everything abstract.
We’ll discuss your situation, clarify your goals, and determine if we’re a good fit.
3
3. Ongoing support (monthly)
If you find the collaboration useful, we can set up a simple monthly arrangement with a fixed number of calls and async reviews. You keep full ownership of the product; I act as an external product/AI sparring partner you can send work-in-progress to.
When this is a good fit
Who this is for
Where You Might Be Right Now...
Endless hours Googling “best website builder”
Jargon-filled advice that leaves you more confused
Stuck in social media overwhelm with no clear plan
Feeling unsure how to turn likes or traffic into paying clients
Feeling buried under blog posts, SEO tips, and content chaos
Wondering if ADHD is the reason focus slips after every YouTube tutorial
Afraid you’ll invest in tools that go obsolete when the next AI update drops
Where You'll be 90 Days From Now...
A clean, focused website and client system running
A calendar filling with discovery calls
Content and social media with intention - not pressure
Smart AI workflows that save time and fuel momentum
A clear offer, a confident message, and a business that finally feels like you
A repeatable launch playbook you can run—even when tech or trends shift
Why Work with Me?
I’m not a big agency and I’m not coming in to “disrupt” anything. I’m a solo consultant who spends most of his day using, testing, and thinking about digital tools – and helping other people make sense of them.
I’ve run my own online business for years, built my own sites, and lived inside productivity and note-taking apps long before AI became fashionable. I’ve seen what it’s like to be excited about a product on paper, and then watch users quietly bounce off it because something in the flow, copy, or positioning doesn’t quite work.
What I bring to your team is a mix of:
Product, language, and UX in one place
My background is in education and behaviour, not just design. I care about how people read your app, how they make decisions inside it, and what they remember afterwards—not just how it looks in a screenshot.A user who does his homework
I don’t sit in Figma all day. I read your reviews, your support tickets (if you share them), and what people are saying on Reddit and forums. I use the app myself and compare it to the tools your users already know. Then I bring that back to you in plain language.Calm, evidence-based AI thinking
I like AI, but only when it genuinely removes friction. I won’t recommend “adding an AI assistant” just because it’s fashionable. We’ll talk about specific workflows, real user problems, and whether AI is actually the simplest way to solve them.Clear, practical outcomes
You won’t get a 70-slide deck and a vague “north star”. You’ll get a written set of findings, ordered by impact and effort, and a concrete plan for what to change in the next few sprints.
In short: I’m here to be a thoughtful outside pair of eyes on your product—someone who respects your constraints, takes your users seriously, and helps you make the app easier to use and easier to explain.