The Infrastructure for
Your Ambition
I provide the infrastructure for Musicians, Authors, and Intellectuals to sustain their ambition without burning out
The Intersection of Discipline & Intellect.
Life is complicated. You need someone who sees the whole picture.
I don’t fit neatly into one box, and I don’t expect you to, either. I have navigated the rigors of academia (PhD), the discipline of elite fitness (NASM CPT), and the demands of the marketplace as a #1 bestselling author and business owner.
Six years ago, I rebuilt my life from the ground up. I left a secure teaching career, shed 15kg of excess weight, replaced destructive habits with iron discipline, and built a location-independent business from a Greek island.
I’ve built my life across multiple worlds: as a university researcher with a PhD, I studied how people actually learn and change. As editor of The High Arts Review, I’ve critiqued classical music, literature, and film at the highest level. As a tech enthusiast who provides feedback to app developers, I understand exactly how modern digital life fragments our attention.
This breadth isn’t accidental. It means I have multiple frameworks to help you—whether you need the discipline of an athlete, the depth of an artist, the pragmatism of a business owner, or simply clarity on what your life is actually for.
What I Offer
Life Coaching: Life Purpose, Mindset, Habits & Direction
For anyone feeling stuck, distracted, or at a crossroads.
You might be searching for your life’s purpose, struggling to maintain focus, or simply aware that your daily routine doesn’t align with what you claim to value. We’ll identify your core values—not abstract ideals, but the principles you’re actually willing to structure your life around—and build the small, daily habits that make them real.
This isn’t about inspiration. It’s about implementation.
Coaching for Creatives: The Work Behind the Work
For authors, musicians, and filmmakers who need more than craft advice.
If you’re an author working on your book, I help with the entire launch ecosystem: pre-launch marketing strategy, choosing the right tools, building your platform, and post-launch momentum. I’ve self-published an Amazon bestseller—I know the infrastructure side intimately.
If you’re a classical musician or an established author/filmmaker, I offer life and business coaching focused on work-life balance, career sustainability, and navigating the psychological weight of a creative career. I have been writing classical music criticism and film reviews for nearly 30 years. I understand the pressure, the industry dynamics, and what it takes to sustain a long career in the arts.
This isn’t about teaching you your craft. It’s about helping you build the systems, mindset, and balance to actually sustain i
Business Coaching: Building Independent Income
For solopreneurs, freelancers, and anyone building a one-person business.
You have a skill or a passion, and you want to turn it into a sustainable living on your own terms. But you’re drowning in the details: how to price your services, how to market without feeling salesy, how to manage your time when every decision falls on you.
I’ve been there. Six years ago, I left my teaching job to build my own business from zero—registering the company, learning web development, building systems that actually work. I help you with the practical steps to create a business that supports the life you want, without burning out.
Who I Work With
Authors Building Their Launch
Writers working on books who need help with pre-launch marketing, platform building, tool selection, and post-launch strategy. I’ve done it myself and can guide you through the infrastructure.
Musicians & Established Creatives
Classical musicians, established authors, and filmmakers who need life coaching for work-life balance and career sustainability. I understand your world—I’ve been reviewing classical music and high art for years—and can help you navigate the psychological demands of a creative career.
Solopreneurs & Freelancers
People building independent careers who need systems, clarity, and someone who’s done it themselves. Whether you’re just starting or trying to scale, I focus on sustainable growth, not hustle culture.
Individuals Seeking Their Next Chapter
You don’t need a high-pressure career to need structure. If you are looking for your life’s purpose, trying to break unhealthy habits, or simply feel stuck in a routine that doesn’t fit you anymore, I can help you find your way.
Why Evidence-Based?
No "Good Vibes Only"
We tackle friction, resistance, and difficult data. We don't bypass the hard work with toxic positivity.
No Generic Templates
Your situation is specific. We build custom strategies based on your actual constraints, not one-size-fits-all advice.
Measurable Results
Whether it's reducing screen time, finishing a manuscript, or launching a service, we track results with clear metrics. Feelings matter, but so do outcomes.